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Projects: Corporate, Public

Industrial Landscape Design

Magnet Areal Pratteln, Pratteln
The former Schindler site has become the Magnet Area - the industrial zone, where traffic ruled and usable open space was scarce, has become an industrial and working zone for people. A master plan was the basis for the reactivation and revitalisation of the area. As part of the renovation of all the surfaces in the outdoor area, the area was not only given a new, clearer traffic regime that also takes pedestrian safety into account, but also a unique identity. In the new Magnet area, the form follows function in terms of both design and time: the old industrial area was given a new, appropriate form in retrospect.

Between large-scale buildings, railway tracks and traffic, the master plan created a clear spatial system based on the old structures: The magnetic axis is the new spatial backbone of the area. The main access, the parking spaces and the scarce open space, which has been redesigned for optimal usability for the people who work here, are arranged along this axis.

The traffic routing is as simple and obvious as it is unusual: White dots mark the footpaths, white lines the traffic routes and rectangular, also white markings the parking spaces. The zoning via the floor lettering maintains the space as a continuous, trafficable area without steps and yet structures it clearly.  Narrow green spaces with shadbushes accompany the linear axis and separate the rail tracks from individual traffic. Pine trees are interspersed between the shadbushes shading and emphasizing the axis.

In the centre of the site, the green line widens into a pocket park. It has been literally cut out of its surroundings – and the hard surface. Where concrete and asphalt once reigned, pine trees and shadbushes now form a small grove. Benches, tables and barbecue areas provide space for a break or lunch. Smaller, human-oriented spatial units lie between asphalt surfaces, trucks and large buildings. Few design elements – the axis, the white ground lettering, the elegant growth of the shadbushes and the rich green umbrellas of the pines – give the place its unusual identity of down-to-earth design.

Project information
Client: Zurimo "B" Immobilien AG
Direct order, 2011
Planning: 2011-2013
Realization: 2012-2013
Landscape architecture: Fontana, Basel
Architecture: Steinmann Schmid Architekten